The Little Look Guide was designed and developed in 1991 by Michael Barnard and Marion Zeegers of The Concept Factory,
a business consultancy in Pretoria. The core business of this consultancy was advising small to medium
businesses in the area of business strategy, business plans, marketing plans and advertising
Through continuous exposure to a wide range of small, localized businesses, it soon became
evident that most of these businesses had a very similar objective in promoting themselves in
their local area of influence.
Once this requirement was matched with the need of the public for information regarding local
service businesses, the Little Look Guide was born.
The Little Look Guide was designed as a service to the public, but which at the same time
achieved the objective of local small and medium businesses. The concept proved extremely
successful, and areas such as distribution have been perfected over the last 19 years.
The Little Look Guide offers the public an easy to use information service within their area, and
should the Guide not contain what they are looking for, an Info line has been set up (during office
hours) to provide public access to our extensive database of local products and services.
The Guide enjoys a retention rate of 79 - 82% with its clients, and the business strives to improve
distribution continuously. A well-known reliable printer in Pretoria, with whom the
Little Look Guide has enjoyed a long relationship, takes care of the printing, The South
African Post Office, and various other distribution companies are our
distribution partners, ensuring blanket coverage of selected geographic areas.
Public surveys are regularly conducted to test retention and response, and personnel of the
company are always prepared to go the extra mile to render both the public and clients with superior
service and reliability.
Contact us for the following:
- Further information
- Website design